Geneva Watch Days

The Experience

Started in 2020 and reinforced in 2021, the Geneva Watch days concept is now deep-rooted in the watchmaking industry habits : a global, decentralized, self-managed and open to the public salon. Last years’ success encouraged founding and associated brands to schedule this event at the same period : from August 29th to September 1st, 2022. It will bring together around 40 brands exhibiting their art of horology in various hotels, manufactures and boutiques and offer to the public and the guests an exhibition, panels, cocktails, dinners, press conferences in a common Pavillion located at the Rotonde du Mont-Blanc, at the very heart of the watchmaking capital.

This initiative was launched by a pool of Founding Benefactor Brands including Bulgari, Breitling, De Bethune, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk. Several additional Maisons have already officially joined the event, as Benefactor or Associate Members: Jacob & Co, Arnold & Son, Doxa, Frédérique Constant, Atelier de Monaco, Alpina, Greubel Forsey, Maurice Lacroix, Oris, Phillips in association with Bacs and Russo, and Reuge. Bianchet, Czapek, and Louis Erard have joined as Regular Members.

Calendar

Showrooms

Geneva Watch Days is a decentralized and self-managed multibrand watch event during which you will discover brands' novelties in their individual showrooms*.

*Showrooms are open from 9am to 6pm

Founding Partners

Geneva Watch Days was born in 2020 under the initiative of Breitling, Bulgari, De Bethune, MB&F, H.Moser & Cie, Ulysse Nardin and Urwerk, to create a fair for press, retailers and grand public in the heart of Geneva. The Pavilion, based at Rotonde Quai du Mont-blanc is the symbolic place of Geneva Watch Days.

Contributing Members

Associated Brands

Regular Brands

Press Rooms

Press Rooms GWD

Press release 1 May 13th Learn more
Press release 2 July 5th Learn more

H. Moser & Cie. Learn more
Louis Erard Learn more
Maurice Lacroix Learn more
MB&F Learn more
Oris Learn more
Phillips in Association with Bacs & Russo Learn more
Reuge Learn more
Trilobe Learn more
Ulysse Nardin Learn more
Urwerk Learn more

Historical cradle of fine watchmaking

Geneva, Switzerland

Geneva is the birthplace of the swiss watchmaking industry and precision artistry. For more than 500 years, watchmaking has always been the heartbeat of this international lakeside city.

With the support of the city and the state of Geneva

With the support of the Geneva Chamber of Commerce, Industry and Services

"The decentralized format of this unique watch brands ‘gathering will allow us to be safe. Also, we have put together strict hygiene rules for all participants and visitors. No risks will be taken. Grouping the entire Swiss watch industry in a single location, Geneva, is a major and unique opportunity to rekindle the flame of the watchmaking sector that has been slowed down the last weeks."

Jean-Christophe Babin, CEO of Bvlgari

Last year