Geneva Watch Days
Geneva Watch Days

August 30th to September 3rd 2021

With the support of the city and the state of Geneva
Canton de Genève
Geneva Watch Days

The Experience

The success of Geneva Watch Days 2020 has encouraged its founding and associated brands to organise the event again in 2021 with a very similar format: phygital, global, decentralised, self-managed and open to the public. Scheduled on approximately the same dates as last year – from August 30th to September 3rd – it will bring together a group of some 20 brands representing the art of horology in various hotels, manufactures and boutiques in the world’s watchmaking capital.

This initiative was launched by a pool of Founding Benefactor Brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, which have formed a non-profit association alongside Associated Brands: Arnold & Son, Bianchet, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Louis Erard, Maurice Lacroix, Parmigiani, Phillips, Oris and Reuge.

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Experience 1 Experience 2 Experience 3
Calendar

Showrooms

Geneva Watch Days is a decentralized and self-managed multibrand watch event during which you will discover brands' novelties in their individual showrooms*.

For any information:
Welcome Desk located at the Rotonde du Montblanc (Geneva Watch Days Official pavilion)
Quai du Montblanc 10, 1201 Geneva.

*Showrooms are open from 9am to 6pm

Transportation

Geneva and Zürich airports have strong connections with the world but due to the actual health situation, the usual flights schedules might change.
Please check all the available flights from your city to Geneva or Zürich airport or book a train journey.

Founding Partners

Breitling watch
Super Chronomat B01 44
Breitling’s supercharged watch for your every pursuit. The Super Chronomat is inspired by the original 1980s Chronomat that Breitling created for the hotshots of aerobatic squadrons. The boldest of all - still, this all-purpose sports watch won’t get in the way of your sense of style.
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Bvlgari watch
Octo Finissimo Perpetual Calendar Titanium
The seventh world record of the Octo Finissmo saga, once again pushes the limits of Haute Horlogerie. Perpetual calendar is imbued with a sense of magic and this one enables to read time until February 2100. While propelling you in the XXIInd century, it symbolises the fluid concept that gives rhythm to existence.
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De Bethune
DB25GMT Starry Varius
DB25GMT Starry Varius
With the release of its 29th in-house calibre, De Bethune is combining its traditional expertise with cutting-edge technology to integrate the first-ever complication into the heart of an emblematic timepiece: the DB25 Starry Varius.
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Girard Perregaux watch
Free Bridge
“Free” because aerial, open and liberated from conventions, Free Bridge is a fresh and technical interpretation of the Girard-Perregaux tradition. The new model takes the liberty of reinterpreting the classics while honouring the strong DNA of the Bridges collection.
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MB&F watch
LMX
LMX celebrates 10 years of Legacy Machines, returning to the earliest encounter with the Legacy Machine collection: flying balance wheel, two dials of stretched white lacquer, and a completely novel three-dimensional, rotating display that showcases the engine’s impressive seven days of power reserve.
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Moser watch
Pioneer Centre Seconds MEGA Cool
Refreshing. Striking. The Pioneer MEGA Cool deserves its name and heralds fine days ahead. Featuring a steel case water-resistant to 12 ATM, it is graced with the Blue Lagoon fumé dial, in shades of turquoise evoking the waters of paradise islands. It guarantees legibility as well as comfort, thanks to the Super-LumiNova® elements adorning its flange and hands.
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Chronometry since 1846
Chronometry since 1846
Introducing a new squadron of seven original Marine Torpilleur models, showcasing the House's 175 years of Haute Horlogerie savoir-faire.
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Urwerk watch
UR-100 TTH
The UR-105 TTH – “TTH” stands for Tantalum Hull – is a beautiful object, substantial and pleasing to hold. Its distinctive octagonal form features deep streaks along its entire length. It is angular, geometric, and symmetrical with strong influence from the Art Deco style. Martin Frei explains, “The UR-105 TTH comes with a protective cover, a breastplate that protects the mechanism. Tantalum is a perfect protective shield against corrosion. Hence its name Tantalum Hull."
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Breitling watch
Bvlgari watch
De Bethune
Girard Perregaux watch
MB&F watch
H. Moser watch
Ulysse Nardin watch
Urwerk watch

Associated Brands

Geneva Watch Days x PHILLIPS : GWD Talks

Geneva Watch Days and Phillips in Association with Bacs & Russo are teaming up to offer a series of panel discussions featuring watchmakers, journalists and collectors. Designed to spark conversations between experts with different insights and experiences, these talks will focus on a variety of topics relevant to our industry and to watch enthusiasts. The panels will be available online, and will held live in the GWD Pavillon with an audience Q&A also scheduled.

See the program

Covid sanitary measures

GWD organization puts in place sanitary protocol to be in strict compliance with prevailing public health measures.

Control of all visitors above 16 at the entrance - welcome desk

  1. 1. Hands sanitarization with gel distributor (Bulgari gel bottles available)
  2. 2. Control of the COVID certificate by scan of QR code via the app «Covid Certificate Check»
  3. 3. Check of matching Id (passport, national id card, driving license)
  4. 4. Counting to respect the limit of 1000 people per day (excluding staff)
  5. 5. Masks provided at the entrance (Bulgari masks). Mandatory for staff, highly recommended for guests
  6. 6. Respect of the OFSP rules in terms of distanciation

Circulation of visitors in the Pavilion

  1. 1. Entrance and Exit marked on the ground
  2. 2. One way to avoid face crossing
  3. 3. Refilling of all consumables all along
  4. 4. Trash cans inside and outside

Cleaning of the Pavilion

  1. 1. Full cleaning and desinfection before arrival of the guests
  2. 2. Critical zones cleaned and desinfected all along (knobs, desk, bar, toilets, tables and chairs, …)
  3. 3. Pavilion open on entrance and exit sides, plus on the aisles

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More details

Press Rooms

Press Rooms GWD

Press Rooms GWD

Press Rooms Partners

Historical cradle of fine watchmaking

Geneva, Switzerland

Geneva is the birthplace of the swiss watchmaking industry and precision artistry. For more than 500 years, watchmaking has always been the heartbeat of this international lakeside city.

Canton de Genève
With the support of the city and the state of Geneva
"The decentralized format of this unique watch brands ‘gathering will allow us to be safe. Also, we have put together strict hygiene rules for all participants and visitors. No risks will be taken. Grouping the entire Swiss watch industry in a single location, Geneva, is a major and unique opportunity to rekindle the flame of the watchmaking sector that has been slowed down the last weeks."
Jean-Christophe Babin, CEO of Bvlgari
Last year

Geneva
Watch Days 2020

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