GENEVA WATCH DAYS

Launched in 2020 by six Founding Members – Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F – the decentralized event has grown to become a cornerstone for the watchmaking community.

The concept? A common pavilion to showcase the brands’ timepieces to the public, discus current topics, and celebrate high horology, as well as decentralized locations—boutiques or hotels—for each Maison to welcome watch enthusiasts.

The philosophy? A relaxed and festive atmosphere, a simple yet efficient organization, all with the Jet d’Eau in sight, in the late summer heat.

There are more than 100 exceptional timepieces waiting to be discovered at Rotonde du Mont-Blanc, August 29th – September 2nd.

Held in partnership with the State and the City of Geneva, and with the support of the Geneva Chamber of Commerce, Industry and Services (CCIG), the gathering is completely open to the public while catering to industry professionals including retailers and media. The Fondation de la Haute Horlogerie (FHH), the Grand Prix d’Horlogerie de Genève (GPHG), Horopedia, the Ecole d’Horlogerie de Genève, the Watch Library and Geneva Tourism endorse the project, with GMT as its longstanding media partner. Revolution Magazine, Le Temps, WatchPro, Europastar and Euronews are media partners as well.

A press conference and the official inauguration, in partnership with the State and City of Geneva, will kick off the festivities Thursday, August 29. Then, from Friday, August 30, the Pavilion will open to the public daily until Monday, September 2 included, where visitors can discover the participating brands’ latest novelties, all arranged by theme. Free guided tours are available every afternoon for anyone interested in gaining additional insight into the world of fine watches. These tours will begin at the pavilion and travel to various brands’ boutiques and showrooms, where guests will receive a warm welcome.

The 52 participating brands:

Alto, Alpina, Angelus, Armin Strom, Arnolds & Son, Bausele, Beauregard, Behrens, Bianchet, Blancpain, Breguet, Breitling, Bvlgari, Konstantin Chaykin, Claude Meylan, Corum, Cvstos, Czapek & Cie, Daniel Roth, De Bethune, Doxa, Edox, Favre Leuba, Fortis, Frédérique Constant, Genus, Girard-Perregaux, Glashütte Original, Greubel Forsey, Hautlence, HYT, Jacob & Co, Krayon, Laurent Ferrier, Lederer, L’Epée, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, Micromilspec, Ming, H. Moser & Cie., Oris, Perrelet, Phillips en association avec Bacs & Russo, Raketa, Ressence, Singer, Speake Marin, Trilobe, Tutima Glashütte.